Custom panels are specially built and maintained for a specific customer. Some examples: A custom panel for a leading department store, a resident's panel for a local council or a membership panel for a trade union.

The main aim of a custom panel is to get a response from your most important target group, quickly and cheaply. Questions are often based on recent events whereby the target group's opinion forms an important element of the organisations decision-making process.

ADV Market Research is experienced in building and developing online custom panels and conducting the research quickly and effectively. The results are directly available using our online monitor, reducing costly and time-consuming manual analysis. Would you like more information on what a custom panel can do for you or your organisation? Click here.